elective A&G / A&G Direction
Philip Roberts:
The elective will take place across nine units delivered in person and will look at the theory behind the marketing messaging as well as the practical steps required to create a trailer for your own game or animation short film.
The units evaluate case studies of released trailers, look at how to create and incorporate footage, the production of shots within a cinematic scene, interviews, and gameplay capture.
The classes will guide you through the organisation of your projects and provide you with an overview of structure and editing. The knowledge that you gain can be transferred to help you create a focused showreel to share with potential employees.
9 Week Overview:
Unit 1 : Lecture, Trailer theory – The marketing funnel, know your audience.
Assignment : Analyze a trailer of your choice, referencing the elements learned in Unit 1
Unit 2 : Presentation - Your analysis of a trailer / Lecture - Production Pipelines / Lecture, How to pitch an idea.
Assignment : Creating a pitch for your trailer. This trailer will be created for your final Assignment.
Unit 3 : Pitching – Present your ideas for a trailer / Class discussion.
Unit 4 : Lecture, Content creation –Setting up cinematic scenes, camera / lights /action
Unit 5 : Lecture, Gameplay capture and filming interviews / Polishing
Unit 6 : Lecture, Editing – Less is more, a presentation on the workflow of editing.
Assignment : Create a block out / assembly of your trailer.
Unit 7 : Stakeholder review part 1 – Feedback round on Block out presentation
Assignment : Create your trailer.
Unit 8 : Stakeholder review part 2 – Feedback round on work in progress
Assignment : Address stakeholders’ feedback
Unit 9 : Delivery – Final presentation of your trailer