The main objective of this course is to equip students with the key concepts and methods of international marketing and allow student to understand how to apply those tools to solve real-life business problems.
- Main aspects of international marketing by examining the impact of economic, cultural, political, legal and other environmental factors
- Market entry strategies, market expansion strategies and global rationalization
- Analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies
- Consist of lectures, discussions, cases and group projects