This course covers concepts, activities, and techniques related to the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration in a global context.
The course has a clear decision-oriented approach. It is structured according to the main management decision fields connected with the marketing management process.
Whether to internationalize
Deciding which markets to enter
Deciding how to enter the foreign markets
Designing the global marketing program
Understanding Finance - Global Financial Management Ms. Kiermeier
Project Management according to PMI's PMBoK Guide